Linking Online Resources to Innovative Career Counseling Approaches

I’m very excited about continuing the conversation about how technology can be used in creative ways to enhance career counseling interventions and job searching. This presentation was made at the Ohio Career Development Association, co-sponsored by the National Career Development Association. This presentation is a mashup of previous Tech Twins presentations, updated with ethics, as well as a few new features hot off the presses. Hope you enjoy!

Best Practices in Social Media

Thanks again to the Georgia Career Development Association for inviting us to participate in their 2017 Mini-Conference! We enjoyed the conversation that happened with attendees during this interactive session focused on social media. So many interesting ideas!

Social media use is at an all-time high, but making an impact across multiple platforms can be an unrealistic expectation. Where should you spend most of your time and energy? What are the most effective ways to participate? The “Technology Twins” present their suggestions for tools and tasks, and invite you to share your success stories and lessons learned, with colleagues in this informal session.

Technology and the Job Search in 2017

If you aren’t familiar with Hannah Morgan’s Career Sherpa blog, now is a great time to add it to your career development reading list. In the most recent post, “31 Experts Share Predictions for Job Search in 2017.”

Chances are that you’ll recognize a lot of these experts from your social media feeds. You’ll also see a lot of references to technology and social media. A few of my favorites include:

  • Telecommuting and Remote Work – “More people will shift to telecommuting/remote work and freelancing, both part-time and fulltime …” – Jacob Share
  • LinkedIn and Traditional Resumes – “Savvy job seekers will fully populate every applicable LinkedIn section …” – Meg Guiseppi
  • Mobile Job Applications – “Chatbots will allow you to apply from your mobile phone with just a few clicks…” – Chris Russell
  • Social Media Recruitment – “Don’t underestimate how important it is to engage in online groups …” – Miriam Salpeter

Take some time to review all of the suggestions, organized into categories, in the Career Sherpa Slideshow.

Do these predictions match your own for the coming year? Share your strategies for helping students and clients master the job search process in 2017.

What’s on Your Website?

Remember the old commercial, “What’s in Your Wallet?”


Well, today’s counselor might do well to ask, “What’s on my website/blog/twitter feed/instagram/youtube channel — social media?”

Dr. Barb Lofrisco just posted a brief (less than 2 minute) video on youtube of herself describing what counseling is to potential clients. This is a great way to provide information about the services you provide, as well as give potential clients a taste of your personality and an idea of how you might be as their career service provider. Future videos could follow that include demonstrations of how to use recommended self-help tools, such as diaphragmatic breathing for stress management, behavioral interviewing skills, etc.

Varying forms of information can increase the palatability of your information to different tastes. If you think of Holland types, some people may prefer charts, others may just want links to sites such as O*NET where they can dig into the research, while others might prefer videos. Ideally, similar to Frank Parsons would say, you would know your viewers and their preferences for for information, and seek to accommodate. Although, by staying with one only one form of delivery, you might inadvertently be alienating other potential viewers.Trying new things helps us to grow as well, and models important behavior for our clients and supervisees. So, what’s one new thing you’re willing to try today?



Technology-Matching and the Workforce

From it’s inception, career development has had as a major aspect the idea of matching. How do we take the unique characteristics of an individual and pair them to occupations and positions that will best make use of those characteristics. We use career assessments such as the Self-Directed Search to help individuals organize their interests, dump that information into an algorithm that in turn generates options, hopefully based on solid research, that have been shown to be characterized by similar traits.

Hot off the presses, JP Morgan released a report called “Swiping Right for the Job,” a 50 page report that examines:

  • the positives and negatives of current labor matching technology
  • how people interact with these tools
  • innovations and challenges with this type of technology, and
  • the roles institutions can play.

Definitely worth a read!