Social Media -Have Things Changed Since Last Year?

According to the Pew Research Center, nope, not by much.

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Can you guess what’s hip with the young’uns (18-24)? If you said Snapchat and Instagram, you are on your game!

Other questions this article answers:

  • How often do adults visit social media sites?
  • Does that differ from frequency of young adults?
  • Who uses P*interest?
  • Does site preference vary by education level?
  • Are there racial/ethnic preferences for social media?

Why is this important? From both a counseling and marketing perspective, knowledge of what SM our clients or potential clients are using regularly is incredibly helpful, in that we can tailor our interventions as well as our advertising and outreach to the mediums that are most often used by the individuals we are seeking to help.

For access to the full article, click here.

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Challenge Your Social Media Status Quo

This is a “reprint” from my Social Media column in the Career Development Network‘s  March-April 2019 Newsletter – Volume 41, Number 2.

This New Year isn’t so new anymore as the months pick up speed and calendars get full. One result is that my motivation for social media fades. I know I need to keep up, but as my time and energy start to wane, social media ends up on the back burner. If you are like me, it may be time to refresh your approach. Luckily, there are a few small steps we can take to get back on track.

social media inspiration

Set Up a Social Media Schedule

Develop a short list of social media tasks you want to accomplish every day, week, month, etc., and add them to your calendar! Social Media Today [1] provides a sample checklist to get you started. Making decisions in advance about what you’ll do and when can take some of the anxiety out of the process.

Create New Content

Sharing what others share is effective, and easy, but mixing in your own original posts is important, too. Constant Contact [2] created a 30-day content challenge with ideas like “Answer a Question”, “Share something funny”, “Give a shout out to another organization,” and many more. Explore the suggestions and add a few to your schedule.

Find Some Inspiration

When is the last time you followed new accounts and hashtags? It may be time to add an influx of creativity to your social media feed. Another Social Media Today resource [3] suggests five tools to find inspiration. One tool, Forecast, can help you find new events, while another, Feedly, helps you find new websites and forums.

What will it take to move you from passive to active with your social media accounts? It’s absolutely okay to take a break from social media (I even recommend it), but don’t stay away too long. Whether you are searching for a job, building a community, or extending the reach of your career office, find a way to jump start your social media efforts.

Resources

[1] Social Media Today. Your Ultimate Social Media Checklist. https://bit.ly/2NpnvEs

[2] Constant Contact. 30 Day Social Media Content Challenge. https://conta.cc/2k21rw8

[3] Social Media Today. 5 Tools for Social Media Content Inspiration. https://bit.ly/2BUHEun

Snap This! A Snapchat Experiment in Teaching Career Development

We had an amazing time at the NCDA Global Conference this year! Thanks to all of the organizers and attendees for the many effective learning and community-building opportunities. And a special thanks to all who joined our session on site! If you were not able to attend the conference, you can catch up on some of the event’s highlights by searching Twitter, Instagram, and Facebook for the event hashtag: #NCDAPhoenix.

In this post, we are excited to share our Snapchat presentation. It includes some Snapchat basics, along with a description of how we used Snapchat this past year in our courses – both campus-based (Deb) and online (Melissa). We each shared our goals for integrating social media, some lessons learned, tips for getting started, a list of suggested activities, and additional resources (also provided below).


Additional Resources

Are you using Snapchat with your students? If so, we’d love to hear more about your experience! If you aren’t using Snapchat, but are thinking about it, please add your questions to the comments here, so we can respond and continue the conversation.

Happy snapping. 😉

Gearing up for our #NCDA 2018 Snapchat Presentation

The 2018 NCDA Conference is just a little over a week away, and we are gearing up to share the results of our Snapchat Experiments. We are session #511 on Friday afternoon.

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We started this journey last August, and are just 2 weeks from its completion! We have integrated SC into different class delivery venues, ranging from completely face-to-face, to hybrid, to completely online. We aim to have something for everyone, from the pre-SC user to the expert. We’ll cover basics of SC, pitfalls to avoid, success stories and embarrassing failures, and leave you with a list of potential activities for those brave enough to venture into this crazy SC world. Download the app – we’ll be using it in the session! We’d love to see you all there!

Snapchat – One Month In

So, I think I’m starting to find my groove with Snapchat. Definitely having a planned schedule for the week helps. I can also see how I can re-use items for future semesters (the jigsaw puzzle of content terms can stay the same). I’m wondering if having consistent days, like “Hello I’m a Consultant” Thursdays (where each Thursday I highlight different consultants) or “Fun Friday” where each Friday I have a game (jigsaw puzzle, word find) and Saturday I snap the solution will be useful, or put me in a rut. IMG_8472.jpg

You can swipe up on your snaps to see who has looked at them. Unfortunately, I have only a handful on average. I’m going through a lot of work for only 3 to look at it! So, consistent marketing it to the students may be important. For my own sake, posting at a specific time (e.g., 3 p.m. since students have said they don’t check it until the afternoon because they are working or seeing clients) might be a better idea than whenever the mood hits me. Also, creating teasers that involve the students, like the one below, and sending that out through the course announcements function is something else I might try.

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Committed to making this work. Upping my game!