The Wild Frontier – Career Advice via Social Media

We had the pleasure of presenting a session – in person! – at the 2022 NCDA Global Career Development Conference in Anaheim, CA, recently. Thanks to everyone who attended and participated in the conversation.

There’s a lot of advice posted on a variety of social media and networking platforms from LinkedIn and Facebook to Instagram and TikTok to Quora and Reddit. And, unfortunately, it’s not all as accurate or helpful as it could be. What platforms are your students and clients using? Are they actively searching for career and job search advice there, and if so, what are they finding?

View the presentation deck below, from the conference session, for examples. We also provide ideas for integrating social media into the conversations you are having with those seeking advice from you, and tips for vetting advice found online.

Current Career-Related Research Projects

We do have some more research projects focused on technology that are brewing, but in the meantime, we’re asking your help to spread the news about career-related research projects in which we are involved. Would you consider participating if you’re eligible? Or perhaps spread the news if you know someone who is? Each are either approved by Florida State University’s IRB or have informed consent waived. If you have questions about any research on this page, please email Dr. Osborn. Click on the links to participate. Thanks for the consideration and help!

Virtual Card Sort

Who can participate: Open to all.

What is required: Sort 36 cards with occupational titles into “would choose, might choose, and would not choose” categories. 

What you can gain: Users receive a summary report and suggested next steps.

Examination of Childhood Trauma, Dysfunctional Career Thoughts, and Career Adaptability

Who can participate: Any adult age 21 or older to participate.

What is required: Complete a demographic form and three questionnaires on the topics above. What you can gain: Eligible for $30 Amazon gift card if provide email. 

College Career Courses and Vocational Identity Achievement: An Investigation of Mediators and Moderators

Who can participate: Undergraduates from any college or university

What is required: Complete two surveys, one now, and one later. 

What you can gain: Eligible for $50 Amazon gift card for every 50 participants, if provide email. 

Tech Twins Talk Tech With Peak Careers

The Tech Twins were honored to have a discussion with Jim Peacock of Peak Careers. We talked about “Must Have Technology tools,” as well as go-to resources we use, and even highlight some tips for preventing, minimizing, and combatting tech stress. Watch the Video:

For more info on the tools we mention, links are here. Loved talking with each other and with Jim, and it gives a sneak preview of some of what we’ll be sharing at NCDA.

Tech Twins at NCDA 2021!

The Tech Twins are very excited to share that we will be presenting live at the 2021 NCDA conference! What would have been a pre-recorded demo of different tools and techniques will now be an experiential time together! We’ll present of what we’ve discovered this past year that has worked well in our classes, and have a time for participants to try out these tools while also sharing what’s worked for them. A mutual learning experience! Hope you’re able to join us. Click here to register!

Create a Branding Statement: 10 Questions and a Formula.

Branding relates directly to story – and personal story is something career practitioners are all about. The ability to succinctly articulate what one does and for whom is at the heart of not only branding, but vocational identity. We can help our clients clarify what solutions they offer to a potential employer through developing a branding statement. The questions below can help guide that process:

  1. What problem(s) can you solve and for whom?
  2. Why do you want to solve that problem?
  3. What message would you like to share?
  4. How would you describe your personality?
  5. How do people feel after working with you?
  6. How are you unique?
  7. Why do people trust you?
  8. What’s your story?
  9. Five words that describe you? Five words others would use to describe you?
  10. What are brands you admire? Why?

Certainly, there are additional questions out there that can stimulate thinking about branding, but these 10 should get the creative juices started. At the core, attempt to answer this question: What problem(s) can I solve and for whom? To help with this, try to complete the following formula:

FORMULA: I help ______________ do ____________________.

Some examples:

“I help high school students translate their dreams into reality.”

“Training the technologically timid.”

Challenge and a Question: Try your hand at writing a branding statement. If you get stuck, look over your resume, your calendar, your commitments and what they suggest about your brand. Questions: Do you like what it suggests? Is a change warranted? How does having a branding statement impact how you see yourself and opportunities around you?